Tuesday, April 13, 2010
WIRED Throwing Biometric Super Bowl Party
WIRED Throwing Biometric Super Bowl Party
Awesome post from Roger Dooley of the Neuroscience Marketing Blog on Wired's attempt at understanding your biometric response to each Superbowl Ad.
I didn't need a scan to know that the KGB commercial got my heart rate up. Even Momma Dukes sitting next to me was laughing by the end of that Sumo commercial! What is KGB anyway?
Watch the commercial here:
http://www.youtube.com/watch?v=4T2LH1yEbAQ
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