Social Media Technographics

After tons of user interviews, self-reports, panels, and analytics, Forrester has segmented its Social Media Webosphere into 6 main categories.

Creators – You represent the pinnacle of the social media experience. You are on online consumer who regularly publish blogs or articles online, maintains a web page, uploads video, and engages in microblogging (Twitter and such). You and your peers are the most active participants and posters of content on the web.

Critics – You typically react to content posted online that you did not create. You post comments on blogs and forums, post ratings and reviews, or edit wikis. One in four American adults is an online critic.

Collectors – You are an elite content consumer of social media sites. You may not actively participate in forums, but will monitor and follow conversations throughout a variety of sites using tools that aggregate them for you. You thrive on information and use such tools as RSS to aggregate important content, tag pages or photos for organization and ease of finding, use social bookmarking such as Del.ic.io.us, and participate in low intensity social activities, such as voting on Digg or Reddit.

Joiners – You primarily participate in or maintain a profile on a social networking site. You may just join to see other profiles, but rarely, if ever, participate. Most of your activity on social network sites is prompted by your peers after long periods of inactivity.

Spectators – This group consumes what the other produce. This includes blogs, online videos, podcasts, forums, and reviews. Almost half of online Americans comprise this group.

Inactives – These are non-participants. As of 2007, 41% of Americans are non-participants.

Which group best describes YOU?